An introduction to aligning IT with business goals.
New technologies are revolutionising the way products and services are delivered and consumed, changing our expectations of IT, and transforming traditional business models. Understanding the business implications of IT system development and deployment is therefore key to ensuring IT practitioners are equipped to help deliver business objectives.
Exploiting IT for Business Benefit provides a highly-readable introduction to the subject, making it perfect for the busy IT and business practitioner. Among the key areas covered are:
Commercial success is increasingly reliant on information and communications technology. Exploiting IT for Business Benefit is intended for business managers and IT professionals keen to learn more about how IT can lead to greater business benefit, such as improved efficiencies, greater cost savings.
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Bob Hughes is principal lecturer at the School of Computing, Mathematical and Information Sciences at the University of Brighton. He is chair of the ISEB Project Management Examination Panel and has carried out research and training projects for organisations including Cable & Wireless, Ericsson, Royal & Sun Alliance and Unilever.