The international information security experts IT Governance have updated a key title in their portfolio:
Selling Information Security to the Board – A Primer, Second edition by Alan Calder.
Information technology plays a fundamental role in the operations of all modern businesses, and information security practitioners need to be able to sell complex and often technical solutions to boards and management teams.
If you are an information security professional, you are a scientific and technical specialist, and yet you need to get your message across to people whose primary interests lie elsewhere – in turnover and overall performance. In other words, you need to develop sales and marketing skills.
Selling Information Security to the Board – A Primer will help information security professionals develop the essential sales skills they need in order to persuade company directors to commit money and resources to information security initiatives.
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Find out what to do to capture the attention of management and win them over.
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Present yourself so that management takes you seriously, and ensure your proposals receive a proper hearing.
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Develop the skills to persuade management that you are the kind of information security professional who is interested in supporting, rather than impeding, business success.
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Learn how to write a proposal that will communicate your ideas effectively to senior executives.
Selling Information Security to the Board – A Primer is available from IT Governance in various formats (including softcover, Adobe eBook, Kindle and ePub):
www.itgovernance.co.uk/shop/p-1111-selling-information-security-to-the-board-a-primer.aspx (UK)
www.itgovernanceusa.com/shop/p-1111-selling-information-security-to-the-board-a-primer-second-edition.aspx (USA)
www.itgovernance.eu/p-647-selling-information-security-to-the-board-a-primer-second-edition.aspx (EU)
www.itgovernance.asia/p-647-selling-information-security-to-the-board-a-primer-second-edition.aspx (APAC)
www.itgovernance.in/p-919-selling-information-security-to-the-board-a-primer-second-edition-ebook.aspx (India and South Asia)
www.itgovernancesa.co.za/p-647-selling-information-security-to-the-board-a-primer-second-edition.aspx (Southern Africa)